Von Dutch: the fashion embodiment of America's Kustom Kulture

Von Dutch, the ready-to-wear brand founded in the United States, appeals to all generations with its legendary symbolism inspired by 1950s America. Adventure, anti-conformity, liberty and authenticity are the values that define the Von Dutch style.

Von Dutch creations reflect the world and passions of its founder, Kenneth Howard, the ambassador of Kustom Kulture and pinstriping. That is why Von Dutch's collections draw on biker fashion and American trends from the late 20^th century. Kustom Kulture is a movement that emerged in the United States in the 1950s. It is a subculture that brings together the traditions of hot rodding, rockabilly, vintage car customization and pin-ups. Today, Kenneth Howard and his artistic creations are considered to epitomize the movement.

A wide range of clothing and fashion accessories with vintage biker style

Historically, the brand was primarily aimed at bikers, fans of Harley Davidsons and patched leather jackets. Beginning in the 2000s, following Christian Audigier's acquisition of the brand, Von Dutch clothing began to appeal to a broader audience. Leather and denim jackets, bombers, washed-out t-shirts and the legendary trucker hats are constants, but new pieces reflecting more casual and sporty looks now round out the collections. Von Dutch still caters to Kustom Kulture aficionados and regularly introduces new authentic style items that hearken back to the brand's roots.

The timeless Von Dutch trucker hat

The Von Dutch trucker hat is the quintessential fashion accessory for anyone who wants to get the 1950s American biker look. Since Von Dutch collections was launched, the Von Dutch trucker hat has become the cornerstone of the brand, the must-have Kustom Kulture item for every biker (or non-biker).

Offered in full fabric and mesh back (trucker) versions, Von Dutch caps are the perfect finishing touch for women's and men's outfits. New trucker hat designs inspired by Kenneth Howard's Kustom Kulture are released regularly. Our extensive collection of trucker hats includes plain color models simply embroidered with the Von Dutch logo, caps in trendy colors and various textures (faux leather, velvet, denim, etc.) and more authentic vintage-style hats.